Under Armour was founded in 1996 by Kevin Plank, a former University of Maryland football player and special teams captain, who changed the way athletes dress forever with the introduction of UA HeatGear, a revolutionary baselayer that redefined performance apparel. Built on innovation and grounded in sport, Under Armour exists to make athletes better. The brand continues to outfit high school and college team athletes across the country with gear built for the field, court, and pitch, and made to perform beyond it. Every product is powered by athlete insight, tested under real conditions, and held to the highest standards of performance. Under Armour’s mission is simple: to empower those who strive for more through relentless innovation, purpose-led design, and a commitment to driving sport forward. 

Military, First Responder, and Student Discount 
Under Armour proudly offers 20% off all purchases for active duty service members, retirees, veterans, military spouses, and military family members. We also extend this 20% discount to first responders and healthcare workers, including active police, fire, nurses, doctors, and EMTs. In addition, students, teachers, and educators are eligible for 20% off. 

You can use your discount when shopping at the NorthPark location. To redeem, simply verify your eligibility through ID.me. 

Please note, this discount cannot be combined with other promotional codes, promotions, or gift card purchases.